Data Exhaust Isn’t Trash: How to Turn “Leftover” Logs Into Revenue, Risk Signals, and Better Surveys
Most organizations are sitting on a growing pile of “data exhaust”—the operational byproducts of running digital systems. Think API logs, clickstream events, call-center transcripts, IoT heartbeats, delivery scans, error traces, and customer support metadata. Because it’s messy, high-volume, and not…